Built on Real Experience, Not Theory
We started dynelavira in 2019 after watching too many Australian businesses struggle with financial strategy that sounded impressive but delivered nothing practical. Our approach is different because it comes from actually running businesses, not just consulting on them.
How We Got Here
Back in 2018, I was sitting across from a business owner in Newcastle who'd just paid someone fifteen thousand dollars for a strategy plan he couldn't actually use. Beautiful document. Completely useless.
That conversation stuck with me. So did dozens of others like it. Business owners kept telling us they needed help with financial planning and strategy, but they didn't need another PowerPoint deck. They needed someone who understood the actual pressures of running a business in regional Australia.
dynelavira emerged from those conversations. We're not the biggest firm, and we're fine with that. What matters to us is whether our clients can actually implement what we recommend without needing a finance degree or a massive budget.
What Drives Our Work
Practical First
Every recommendation we make has to pass one test: can the business owner actually do this? If it requires hiring three new people or buying expensive software, we're probably heading in the wrong direction.
Honest Limitations
Sometimes the best advice is admitting when something's outside our expertise. We'll tell you when you need a specialist tax advisor or when your situation calls for legal counsel rather than financial strategy.
Long View
Quick fixes rarely fix anything. We're interested in helping businesses build financial foundations that work over years, not quarters. That means sometimes saying no to strategies that look good on paper but won't hold up.
How We Work With Clients
Understanding Context
First few meetings are just listening. We need to understand your business, your market, and what keeps you up at night before we can suggest anything useful. This usually takes two to three weeks of conversations and document review.
Finding Priorities
Most businesses have more problems than they can tackle at once. We work with you to figure out which issues matter most right now and which can wait. This prioritization saves months of scattered effort.
Building Solutions
We develop strategies that fit your actual resources and capabilities. No recommendations that require doubling your staff or investing in systems you can't afford. Everything we suggest has to work with what you've got.
Ongoing Support
Implementation is where most strategies fall apart. We stay involved through the execution phase, helping you adjust as reality proves different from planning. Most engagements include quarterly check-ins for at least the first year.
People Behind dynelavira
Our team is intentionally small. We'd rather do excellent work for fewer clients than stretch ourselves trying to serve everyone who contacts us.
Elspeth Rourke
Strategic Finance Director
Spent twelve years in corporate finance before realizing most strategic planning was performative rather than practical. Founded dynelavira to focus on strategies that businesses can actually execute without massive budgets or teams.
Vesna Lindholm
Business Development Lead
Background in small business operations and financial analysis. Joined dynelavira in 2021 because she was tired of watching consultants offer advice that ignored real-world constraints like cash flow and limited staff capacity.
What We're Learning
Six years in, we're still figuring things out. The Australian business landscape keeps shifting, especially for regional enterprises trying to compete with metropolitan firms.
Lately we've been focused on helping businesses navigate the gap between traditional financial planning and the messier reality of operating in uncertain markets. Economic forecasts aren't worth much when supply chains behave unpredictably and customer behavior keeps changing.
We're also thinking about succession planning more these days. A lot of our initial clients are approaching retirement age, and watching them try to exit their businesses has taught us that financial strategy and transition planning can't be separate conversations.
Working With Us
We typically work with established businesses rather than startups. Not because we don't like new ventures, but because our approach works better once a business has some operating history to analyze.
Most engagements start with a focused assessment period. We look at your financial structure, operational realities, and market position. Then we have an honest conversation about whether we're the right fit for what you need.
Sometimes we're not. Maybe you need technical accounting support rather than strategic planning. Maybe your situation calls for industry-specific expertise we don't have. When that happens, we'll tell you and usually suggest someone better suited to help.
